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Meet the Staff

At Urban Optics, our staff is friendly and professional. Our commitment is to provide exceptional customer service to all of our College Station patients. We take pride in our personalized care and strive to spend the necessary time with each patient to ensure a comfortable experience.

Steven Greene

Operations Manager

Steve Greene is Dr. Matthew Greene's younger brother, and when the opportunity arose in 2012 to open Urban Optics with him, it was a chance he could not resist. Along with his firm belief that his brother's dedication to the optometry field provides patients with the most comprehensive eye care, Steve offers over 15 years of business management and client satisfaction. Together their vision provides one of the most unique and satisfying eye care experiences in the Brazos Valley.

Eryn Brochtrup

Optical Manager – Certified ABO

Eryn is our most experienced optical technician with twenty years under her belt. She is certified by the American Board of Opticians, graduate of the Fightin' Texas Aggie Class of ‘03, and has been with Dr. Greene for the last 12 years.  She is devoted to great customer service and making sure you love your glasses.  When not at the office she can be found playing with her 3 kids and husband. There is no better person to turn to in Brazos Valley for all your glasses needs.

Ella Sibiriakova

Head Technician

Ella has been working at Urban Optics since opening in 2012.  She is our head technician and brings her extensive experience and a commitment to personalized care to our office.  She loves continuing to learn about new innovations in the field and helping incorporate those ideas into our patient care.  When not at work, she can usually be found spending time with her two kids or at the gym lifting weights.  

Edgar Hernandez

Optical Lab Technician

Edgar has been in the optical business for 7 years now and is currently working as our Optical Lab Technician, cutting lenses for the majority of the glasses we sell.  Edgar also manages all contact trials and restocking.  He appreciates the finer things in life and pays great attention to detail to all of our glasses that leave the building.

Barbara Wright

Billing / Insurance Manager

Barbara has been in the optical business for about eighteen years now has been with Dr. Greene ever since he started fourteen years ago! She is in charge of our billing department and files claims with our patient’s insurance companies. Barb has been married for 38 years, has 2 sons, 3 grandsons and loves spending time with all of them.

Jennifer McLemore

Insurance Specialist/Optometric Assistant

Jennifer has been with our team since August 2016. She does a little bit everything, from making sure your insurance is used to its full potential to helping our patients pick out the perfect pair of glasses for each unique personality. Originally from San Antonio, Jennifer moved here with her husband of five years. Some of her favorite things include spending time with family and friends, Aggie Baseball, music and good food.

Lauren Barnett


Lauren has been an Optical Technician for over two years and a great fit for the Urban Optics team. Lauren is a mother of one and has three pups.  When she isn’t making the world a clearer place one lens at a time she is spending time with her family, reading, or doing something outdoors.

Kevin Smith


Kevin started at Urban Optics in June of 2017.  He has quickly taken to the job and become a valuable member of the technician's team.  He is continuously striving to learn more to be able to help his patients get the best eye care in the Brazos Valley.   Outside the office, he enjoys spending time with his new puppy and traveling.  

Cassie Parker

Technician/ Optical Assistant 

Cassie started at Urban Optics in January of 2017.  She has quickly moved up within the office from receptionist to technician and optical assistant.  She is constantly striving to learn more about optimizing eye care for our patients with great customer service and knowledge.  Outside of work she enjoys spending time her son and hunting.

Paige Hemler

Front Desk

Paige started working for Urban Optics in August of 2016 She handles the front desk by ensuring that each patient is taken care of from the moment they walk in the door.  She orders and receives all contact orders and assures that our patients are continually aware of their appointments and order details.  Paige grew up in Dallas, Texas area and lived in North Carolina for 3 years before coming to College Station.  She is a Marine spouse and enjoys spending time with her husband and family.

Roxanne Reichl


Roxanne is a recent addition to the Urban Optics team, joining us in September 2017 She is the first smiling face that patients see when they enter, maintains the schedule, and assists in dispensing glasses and contacts.  Roxanne was born in Germany and grew up in Belton, TX. TX A&M brought her to College Station, where she enjoys football games, hiking with her dog, and spending time with friends and family.

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Office Hours

College Station Office


8:00 am-6:00 pm


8:00 am-6:00 pm


8:00 am-6:00 pm


8:00 am-6:00 pm


8:00 am-12:00 pm